Lori is responsible for leading video strategy and investment across various Mediahub clients while also leading the advanced video advertising (AVA) team. Lori has a passion for infusing data with traditional media, most recently focusing on outcomes-based media. She brokered first to market deals on behalf of clients like Chipotle and Ulta Beauty guaranteeing their video investments on key business metrics including search, in-store traffic, and sales. Throughout her career, Lori has worked across several categories including retail, QSR, tech, travel, and insurance.