Aileen Del Cid is Head of Marketing, Samsung TV Plus, overseeing all marketing operations, strategy, branding, and strategic partnerships for the global streaming platform. Aileen brings over a decade of experience in the entertainment marketing industry, and has led branding efforts, product launches, integrated campaigns, and strategic partnerships for multiple organizations throughout her career. Prior to Samsung TV Plus, Aileen held roles as CTV advertising Lead Marketer for DIRECTV NOW, and Digital advertising Lead Marketer for the DIRECTV mobile app. In these roles, Aileen oversaw marketing strategies that grew the subscriber bases, managed and grew relationships with entertainment partners and emerging platform partners, was responsible for customer adoption and retention, and more. Prior to that, Aileen worked in Distribution Marketing at GSN, where she led the sales team through the development and execution of strategic marketing efforts to drive subscriber acquisition. Aileen joined GSN from Universal Sports Network, where she managed and developed strategic B2B and consumer facing marketing campaigns and governed a multi-million-dollar marketing budget. Aileen graduated from California State University, Northridge, and has served as board member of Women in Cable and Telecommunication. She is based in Los Angeles.