Full Name
Fanny Baudry
Job Title
Managing Director
Wheelhouse DNA (a Wheelhouse Company)

Fanny Baudry is managing director of Wheelhouse’s digital-first and influencer arm, Wheelhouse DNA, where she leads IP development and production and oversees the company’s day-to-day operations. Wheelhouse launched DNA in 2020 and CEO Brent Montgomery tapped Baudry, then Wheelhouse vice president of business development, to launch the division that serves as a home for emerging talent. DNA creates and produces content for all platforms from creators across the digital landscape.

At DNA, Baudry has shepherded such series as Facebook Messenger’s “Cookin’ with Brooklyn” starring Brooklyn Beckham; the award-winning podcast “Dark History” with Bailey Sarian; Spotify’s “Internet Urban Legends” (S1 & S2) with Loey Lane and Eleanor Barnes (aka Snitchery) and “Storybooth Daily”; “Locked In with Alex Warren”; Discovery’s “Curiosity Daily”; Viceland’s “Tumbleweeds with Killer Mike”; Amazon Amp’s “Toxic AF” hosted by Nicky Champa and Pierre Boo; and more. Baudry has also brokered content partnerships with high-profile talent like Ryan Phillippe, Anthony Reeves, Chase Hudson, Jack Wright, Nicky Champa and Pierre Boo, among others. 

In 2022, Baudry led Wheelhouse DNA’s expansion into talent management with the launch of Additive Creative, which has signed several high-profile creators such as Jack Wright, Hannah Kosh, Nicky Champa and Pierre Boo, Nick Uhas, Nick Bartels, Sarah and Leah Talabi (aka the Talabi Twins), Bianca Antisera, Cassie Sharp, John and Johnny Rondi (aka Johnny Drinks), Simba Jones, Jordyn Rolling and more.

Prior to Wheelhouse, Baudry was head of content and development at Scooter Braun’s The Creative Studio. Before that, she served as VP of global acquisitions formats and programs at Banijay, responsible for building the acquisitions division and acquiring non-scripted formats for the company’s subsidiaries (i.e. Bunim/Murray, Air Production, Nordisk Film TV, etc.). She was integral to the 2010 launch of Banijay International, and also focused on finished programming, co-productions and new business, closing output deals with Lionsgate and CBS’s channel Pop, and a formats incubation deal with CBC.

Fanny Baudry