As the Group Vice President of Ad Sales & Data Licensing, Adam is responsible for the go-to-market strategy for VIZIO’s Platform+ Ads business, a platform with one of the largest connected TV footprints in the U.S. His role includes building brand and agency partnership strategy, as well as informing product and marketing decisions.
Having spent close to a decade in and around the OTT space specifically, Adam helped launch YuMe’s connected television suite, driving advertisers to consider the relationship between OTT and traditional TV investments. From there, Adam led partnerships and strategy at The Daily Beast, a leader in thoughtful, provocative journalism. That path led him back into the data, measurement, and OTT community, taking on a leadership post at Samba TV.
With experience ranging from ad-tech, publishing, measurement, and start-up mentorship, Adam’s focus remains on brand-led solutions, connecting consumers with content they desire, and driving business outcomes.