Daniel Farkas is VP of Distribution Strategy & Content Planning at Sony Pictures Entertainment (SPE).  In his current role, Farkas works cross-functionally to maximize the Domestic financial performance of SPE’s features and TV series following their initial theatrical or first-run exhibition.  This includes valuing demand for Sony’s content across transactional retail platforms and licensing partners, determining windows and pricing, and advising on key deals.

Farkas leads SPE’s efforts to redefine the studio’s theatrical windowing strategy.  He was part of the team that negotiated Sony’s historic Pay One and Pay Two deals in the US and is outlining SPE’s presence in the Premium Video on Demand space, working with the Motion Picture Group to test and evaluate new approaches to the at-home offering.  Since the merger of SPE’s home entertainment and licensing divisions, he has established an integrated approach to catalog management that optimizes returns across digital, sVOD, and aVOD lines of business. 

After joining SPE in 2013, Farkas advanced within Sony’s Home Entertainment division, focused on structuring and executing SPHE’s go-to-market approach.  During his tenure, Farkas unified physical and digital planning for New Releases, driving improvement in slate performance with a cohesive and data-driven approach to commercial decision-making.  

Farkas began his career as a management consultant with The Monitor Group (now Monitor Deloitte), where he developed strategic insights for diverse clients ranging from government agencies and non-profits to tech, health care, and banking corporations. 

Farkas holds an MBA from Northwestern’s Kellogg School of Management and a BA in Economics and History from the University of Pennsylvania.