Laura Foster, Innovid’s Vice President, Product Marketing, has proven that she is one to watch in the advertising technology industry. Laura leads all of Innovid’s product marketing efforts, spearheading an agile team that develops and executes internal and external product positioning. She’s managed this team through a period of intense and rapid change in the TV landscape, which Innovid has served consistently with groundbreaking, much-needed, and widely lauded solutions. Over the past five years, Laura has led initiatives that expanded Innovid’s product marketing and content output five-fold, through her canny strategy for realigning resources and optimizing internal processes. Her primary focus is on targeting and driving consistent sales success with leading TV advertisers and partners. While closely collaborating with Innovid’s C-suite stakeholders, sales leaders, client services teams, and marketing peers on the holistic design and execution of the company’s go-to-market plans.
Among Laura’s many credits are a number of standout accomplishments in the span of just a few years. In early 2022, she played a crucial role in crafting go-to-market positioning and a sales enablement approach of Innovid’s acquisition of TVSquared – which, renamed InnovidXP, pushed Innovid to the forefront of the converged TV measurement landscape. In late 2021, she executed the launch and positioning of Innovid Key, the company’s bold “identity as infrastructure” approach to identity resolution – and she also named the product. In 2019, she developed and led the go-to-market positioning and sales enablement approach for Innovid’s acquisition of Herolens, the dynamic creative personalization (DCO) tool that further cemented Innovid’s position as a versatile partner for leading advertisers in today’s complex TV landscape. During this time, in 2021, Innovid began trading on the New York Stock Exchange under the ticket “CTV.”
Laura has embraced a high level of responsibility and accountability through all of this growth and evolution at Innovid, reporting directly to the CCO. As a testament to her exemplary skills in project management, content development, strategy, stakeholder management, and B2B product marketing, her star has risen quickly since joining the Innovid team in 2018. Prior to being elevated to head up the company’s product marketing, she served most recently as Senior Director, Product Marketing. In that role, she designed and developed key product narratives to support new and enhanced products that addressed Innovid clients’ and customers’ pressing needs in connected TV, measurement, dynamic video, display advertising, audio, and beyond. Before coming on board with Innovid, Laura fulfilled a series of increasingly senior roles at Sizmek, expanding off of her background in design and going on to contribute to the deepening of client relationships in the Los Angeles and Seattle markets and collaborating with the company’s global sales, creative, and marketing teams to drive cohesive messaging via creative strategy, product development, design, and positioning.
The Product Marketing Alliance recognized Laura as a Top 100 Product Marketing Influencer in 2021.