Full Name
Lady Learned
Job Title
Senior Director, Content Programming & Strategy

As the Senior Director of Content Programming & Strategy at Tubi, Lady Learned spearheads the platform's content strategy and global programming initiatives, which encompass third-party licensing, Tubi Originals, sports, and FAST channels. She offers pivotal, data-driven counsel for annual and long-range content planning, shaping Tubi’s comprehensive content offering to secure an ideal content mix. Her role is crucial in guiding the editorial direction and content-centric merchandising tactics for Tubi’s expansive content library, which boasts over 200,000 movies and tv episodes.

In her multifaceted position, Learned orchestrates collaborative partnerships across various departments including Content, Business Operations & Finance, Data & Analytics, Marketing, and Technology. These relationships are instrumental in propelling significant developments in content strategy, ensuring alignment, and facilitating precise execution.

Before joining Tubi, Learned was instrumental in shaping the Global Content Strategy and Analysis at iflix, an AVOD & SVOD streaming service with a focus on emerging markets. There, she was integral in transforming the content acquisition process and crafting the strategy for international expansion.

Learned holds an MBA from Harvard Business School and a Bachelor's degree in Finance from Michigan State University.

Lady Learned