Niara Simon-Hollis is the Senior Marketing Director, Streaming at Tastemade where she leads Marketing across Tastemade’s four streaming channels: Tastemade, Tastemade Travel, Tastemade Home, and Tastemade en Español. She has ten years of experience leading marketing teams and executing marketing campaigns across streaming, podcasts, sports, television, and e-commerce for household brands like Amazon Music, FOX Sports & TV, FX, Nat Geo, Wondery, ShoeDazzle, and more. 

Prior to joining Tastemade, Niara led marketing strategy for Amazon Music and Wondery's partner podcasts and commissioned original series where she launched and led campaigns for hit podcasts like Baby, this is Keke Palmer and Morbid. While working at FOX, Niara led digital marketing and supported the brand marketing strategy for the launch of the WWE on FOX, the 2019 FIFA Women’s World Cup, the Big Noon Kickoff show, Fox College Football, Pay-Per-View Boxing, and NASCAR.

Niara’s expertise includes brand and digital marketing, strategy, partnerships, and CRM. She is a creative storyteller with a deep passion for authentically reaching multicultural audiences and meeting them at the intersection of food, music, culture, and entertainment. She’s committed to amplifying Black and Brown voices and is dedicated to elevating, inspiring, and investing in her peers and colleagues. 

Niara graduated from Georgia State University where she attended the J. Mack Robinson College of Business and earned her B.A. in Marketing. When she’s not strategizing on marketing campaigns, she enjoys restoring her nearly 100-year-old Spanish home, discussing films in depth, trying new recipes with her husband, and most of all, snuggling with her boss (her toddler).