Matt Wilson is the VP, Group Media Director at Mediahub that leads the FOX Entertainment and FOX Sports investment team. Since joining Mediahub in 2019, Matt has been an incredible leader – inspiring a spirit of teamwork and partnership, brokering custom industry-first deals, and leading data-driven approaches that gives the FOX clients the flexibility and accountability they crave. Prior to Mediahub, Matt worked at LegalZoom overseeing their Offline Acquisition Marketing, and before that worked at FOX Broadcasting when the offline media planning and buying was handled in-house.

Throughout Matt’s tenure working on the FOX business in-house and on the agency side, he has had a hand in launching some of the most memorable shows and high-profile national campaigns for the FOX Entertainment and Sports brands over the last decade. Some highlights include the explosive record breaking first season of Empire that was one of the biggest broadcast Drama launches and saw week after week ratings growth for the entire season, the highly anticipated returns of 24: Live Another Day and The X-Files, the “final” season of American Idol on FOX, all 11 season of The Masked Singer, the 9-1-1 franchises, and multiple Super Bowls, World Series and World Cups.

Matt has been at the forefront of refining a data driven approach that is focusing more on attribution and tune-in conversions by partner beyond the traditional A18-49 guarantee to ensure his team is laser focused in their investment strategies. Despite YoY increases in media costs, Matt and team have effectively maintained efficiency in linear TV buying, yielding consistently low cost-per-converted viewers and increasing conversions season over season.

Matt graduated with a Bachelor of Science degree in Natural Science from Loyola Marymount University. He is the proud dog dad of a Chocolate Labrador named Rigatoni (Tony).