Full Name
Matt Barnes
Job Title
Sr. Director, Programmatic Sales & Strategy
Disney Advertising Sales

Matt Barnes is Vice President, Programmatic Sales, Disney Advertising. In this role, Barnes is responsible for driving Advanced Advertising revenue and partnerships across Disney’s entertainment, news, sports and streaming portfolio including ABC, ABC News, ESPN, ESPN+, Freeform, FX Networks, Hulu and National Geographic Networks, as well as the Company’s online and mobile offerings.

In addition to his programmatic sales role, Barnes leads strategic audience-based sales initiatives across the company. He and his team define Disney’s programmatic strategy around live events and premium long-form video.

Prior to Disney, Barnes spent six years at various media agencies focused on roles in strategic planning and digital investment.

Among his industry honors, Barnes was recognized by NYC Television Week's 40 Under 40 Awards in 2019. Barnes holds a B.A. in Communications and Minor in Business from University of Scranton.

Matt Barnes