Nicole Baio is on the Business Development at VIZIO where she oversees Partnerships for WatchFree+ and manages various CTV App and Tech Partner relationships and development. Previously, Nicole was at Game Show Network, a Sony Pictures Television Company, where she held various roles in Content Distribution and Partner Marketing. As an Account Director, Nicole oversaw all NCTC sales and successfully expanded distribution of Game Show Network with multiple Partners. Additionally, she created and executed several collaborative marketing campaigns with major affiliates including Xfinity, Spectrum, Verizon and more that produced significant media value for Game Show Network and exposure and customer value for Partners. Since her entrance into the industry, she has been an active member of WICT as a Board Member, Programming Director and Mentor for the SoCal chapter. She is also actively involved in the mentorship and development of younger professionals and is particularly passionate about her work with the T Howard Foundation. She spends her free time frequenting fitness classes, road tripping, hiking, camping and having dinner parties with family and friends.