Kelle N. Coleman is the SVP, Global Content & Experience, Nielsen, where she is responsible for broadening Nielsen’s visibility, corporate strategy and industry influence through U.S. & Global event execution, content marketing, innovative marketing strategies, communications, c-suite executive engagement, cross-functional collaboration, improving best practices and increasing ROI. Kelle has always been driven by her interest in marketing, but more specifically understanding business objectives and driving the company toward those goals in a way that tangibly impacts the bottom line.
Prior to her role with Nielsen, Kelle served as National Partnership Marketing with Macy’s. At Macy’s, she managed strategic development and procurement of partnerships with brands such as American Express, Unilever, and Patron Spirits Company for key Macy’s campaign planning and event initiatives such as the Macy’s Thanksgiving Day Parade, 4th of July Fireworks events, Annual Flower Show, and Passport presents Glamorama Fashion show. Before joining Macy’s, Kelle held marketing positions with the New Jersey Nets and Reebok International, where she began her career. In these roles, Kelle worked in several industries including sports and entertainment, retail, event planning and more across the marketing business function.
Kelle has a demonstrated track record of producing sound marketing strategies and yielding organizational successes through relationship building and high level engagements at Cannes Lions Creativity Festival, Advertising Week, Consumer Goods Forum, Vivatech and more. She serves as Executive Sponsor for Nielsen’s Business Resource Group, SABLE (Sustaining Active Black Leadership and Empowerment), Advertising Week New York Future is Female judge, and is an active member of Rho Kappa Omega Chapter of Alpha Kappa Alpha Sorority, Inc.
She has a Bachelor of Science with a Business Administration concentration from Florida A&M University.