Aileen Del Cid is the Head of Marketing for Samsung TV Plus. She oversees all marketing operations, strategy, branding and strategic partnerships for Samsung’s global FAST streaming platform. Aileen brings over a decade of experience in the entertainment marketing industry. During which time she has led branding efforts, product launches, integrated campaigns and strategic partnerships for multiple organizations.
Prior to her leadership role with Samsung TV Plus Aileen held several content marketing posts at AT&T. There she led CTV advertising for DIRECTV NOW, digital advertising for DIRECTV’s mobile app, Sponsorships and Strategic Content Partnerships for ATT.net and Marketing for the U-verse Entertainment Networks at AT&T U-verse. Regularly overseeing multi-million-dollar budgets for those products and campaigns she developed and deployed marketing and brand strategies that engaged and drove growth in subscriber bases.
Prior to that Aileen worked in Distribution Marketing at Game Show Network where she developed and executed strategic marketing efforts to drive subscriber acquisition. Aileen joined GSN from Universal Sports Network where she managed and developed strategic B2B and consumer facing marketing campaigns.