Lynzie has earned a reputation as a creative and effective powerhouse within the insights industry. Specializing in qualitative research, she approaches her work in a way that most don’t – by valuing human behaviors over big data and finding new and unique approaches to reach consumers. She does this using her interdisciplinary background in insights and strategy to keep her finger on the pulse of culture, identify emerging youth trends, track consumer shifts within the Millennial and Gen Z mindset, and map out the ever-evolving media landscape. With equal parts creativity and empathy, she challenges organizational assumptions of what it means to be a consumer today and works with brands to redefine how they reach those consumers.