She has spent the last 10 years of her career in the addressable TV space engaging with clients and agencies on an audience first approach to buying and measuring their TV media. She is a tireless client advocate and constantly challenges the norms of how traditional TV should be measured and bought. As a true pioneer in the addressable space she has had a front row seat to the convergence of TV and digital. With her role at Ampersand she is moving TV forward by simplifying addressable activation for her clients with direct access to audiences at scale across 52M+ addressable homes and providing more in depth data and measurement across a clients full TV investment.