David Sanderson is the founder and CEO of Reelgood, a streaming service aggregator and “TV guide” for streaming. The company has developed the algorithms and proprietary IP that matches all the streaming availability data, which is constantly changing. This technology gathers, parses, and matches billions of pieces of content from hundreds of different catalogs of streaming services. Reelgood’s ad product can target people based on their viewership across all their streaming subscriptions. Reelgood already has partnerships with many primary streaming services for this ad product. Prior to launching Reelgood in 2015, Sanderson spent three years at Facebook, most recently as a product manager.