Melanie Brown is the Vice President of Advanced TV at Tubi, leading a team of strategic subject matter experts to bring data and technological capabilities to the forefront of clients’ CTV activations. 

Melanie began her career in 2012 at one of the first addressable linear television platforms, Visible World, becoming a founding member of AudienceXpress, a wholly owned audience-based media subsidiary of VW. Following the acquisition of VW/AX into Freewheel, Melanie took her experience in linear TV activation and turned to advanced audiences for targeting and measurement, spending time in the TV businesses at Shareablee (now Comscore) and Experian, as well as at VideoAmp, where she led a team focused on the adoption of VideoAmp’s cross-platform planning, allocation, and analytics platform for traditional media buyers. 

Prior to joining the Tubi team in 2022, Melanie served on the Addressability team at LiveRamp, enabling privacy-safe media activation and measurement across the ad tech ecosystem via the RampID suite of products, with a focus on clients with robust and heavily secured 1P data, including Google, Amazon, Snap, and Tubi.