Full Name
Lori Cassorla
Job Title
SVP, Group Media Director, Investments

Lori is responsible for leading video strategy and investment across various Mediahub clients while also leading the advanced video advertising (AVA) team. Lori has a passion for infusing data with traditional media, most recently focusing on outcomes-based media. She brokered first to market deals on behalf of clients like Chipotle and Ulta Beauty guaranteeing their video investments on key business metrics including search, in-store traffic, and sales. Throughout her career, Lori has worked across several categories including retail, QSR, tech, travel, and insurance.

Lori Cassorla