Karen Chan is the Group Director of Investment Innovation at GroupM, where she promotes a holistic approach to the evolution of TV and Video across teams, departments, and agencies. She helps to bring in new ideas and processes, including continuous play, tech and data platform partnerships, alternative currency measurement, and internal communications/partner marketing. Karen previously worked at VIZIO, MediaMath, Tremor Video, and SHE Media (Penske Media Group). She is an active member of GroupM's AAPI ERG and works closely with the Learning and Development team to mentor new associates in the advertising industry. Karen's contributions have been recognized with honors such as Cynopsis' Top Women in Tech in 2020 and a finalist for FierceVideo's 2022 Emerging Leaders Award.