Andrew Kaplan is the Director of Research and Data for New York Interconnect (NYI) which is a joint venture between Altice USA, Charter, and Comcast. He has been with the company for five years where he steadily moved up the ranks to manage his own team. Today’s media landscape has experienced major advancements in measurement and research and Andrew has had a front-row seat to the forward-thinking TV media evolution.
Andrew develops client-specific research stories that prove the benefits of the New York DMA, as well as NYI’s various Ad Products including TV360 (data-driven linear), Addressable, and Streaming. He diligently tracks the changing audience trends, specifically network performance, as well as ad spending in the market which aids the sales team in prospecting new clients.
Andrew is responsible for creating the campaign level attribution reports that prove a client’s ROI and is well-versed in utilizing set-top box data to provide network and daypart recommendations for linear/addressable campaigns based on advanced audience targets.
An experienced researcher with a successful career in the media industry, Andrew started his career at Discovery Communications and received his Master of Business Administration (MBA) from Pace University – Lubin School of Business. It was there that he discovered his affinity for data and analytics. When he’s not busy providing research that moves the needle for clients in the New York market, Andrew is enjoying time with his wife and two daughters.