As Vice President of Insights for North America & LatAm, Denise Peluso is responsible for consumer insights & research across all of BBC Studios’ business units in the region.
Since joining BBC Studios in 2015, Denise has helmed insights for content distribution, brands, marketing, streaming channel launches, consumer products and production. She oversees a team of multidiscipline researchers whose remits span from analysis of content performance in market to UX research supporting BBC’s digital news & streaming division.
Denise started her career at Universal McCann on Sony’s research team before moving to Comedy Central’s ad sales research division. Denise graduated from Fordham University, Lincoln Center with a Major in Communications & Media Studies and Minor in Creative Writing.