Christy Smith is a University of Texas at Austin graduate and Nickelodeon’s Director of Social Campaign Strategy, striving to creatively tell exciting and authentic stories through an ever-evolving kid lens. From bringing the Kids’ Choice Awards to life on social media to relaunching beloved shows like Are You Afraid of the Dark? and All That, she’s a big kid at heart! 

A true advocate for Black voices and experiences in media, she joined the Paramount family four years ago after being instrumental in developing social and digital campaigns for OWN TV shows Greenleaf & Queen Sugar, cultivating the voice and online social presence for the leader in entertainment for women of color. 

In her current role, along with leading and mentoring a team of social strategists across both animation and live-action, Christy is a member of Nickelodeon’s Inclusivity Council; a peer-selected group whose mission is to grow the brand by promoting diversity and inclusion, as well as create more opportunities for people of color at the network. She also leads all DEI social initiatives and campaigns across the Nick Brand handles; developing continuous efforts to push for more representation, drive more purpose-driven conversation and enrich the minds of the burgeoning kid audience. 

In 2021 she was selected  by the Women in Cable Television Network (WICT) as a Rising Star, further solidifying her work as a respected leader, innovator and positive force in entertainment media. Through the power of social media she’s influenced many, but her true passion is reaching back and lifting up.