Dan Callahan serves as Senior Vice President of Data Strategy and Sales Innovation for Fox Ad Sales. He is based in New York and reports to Marianne Gambelli, President of Fox Ad Sales.
In this role, Callahan leads a team that is focused on the ‘next generation’ of advertising capabilities, notably around audience and programmatic advertising solutions and driving their widespread adoption by marketers and agencies. This includes efforts around the company’s cutting-edge tools, using data, and automation called FOX Next, that deliver precision and drives impact for the company’s advertising partners. Additionally, Callahan leads various business development and strategy initiatives that focus on growing FOX’s digital footprint and building partnerships that evolve ways the company can target and measure advertising campaign performance.
Callahan serves as FOX’s board member of OpenAP an industry consortium focused on developing new industry standards around data driven advertising.
A 15-year veteran of the company, Callahan joined Fox in 2007 and has held a multitude of ascending positions within the Ad Sales Division. In 2014, he was elevated to VP of Programmatic Sales for FOX Sports and his role expanded the following year to the Fox Networks Group. In 2019, he was promoted to his current position.
Callahan graduated from Wake Forest University with a bachelor’s in Communications. He was also a member of the school’s ACC Championship football team. He currently resides in New Jersey with his wife Brittany and three children, Riley, Declan and Liam.