Full Name
Ken Norcross
Job Title
Head of Data Licensing & Strategy

Ken is a results-oriented revenue and operations leader responsible for developing growth strategies at VIZIO’s Inscape data division, the leading provider of automatic content recognition (ACR) technologies and TV data. In this role, Ken is responsible for fueling the data-driven strategy of VIZIO’s CTV business and leading data monetization for third-party measurement platforms powering the future of TV currency.
Prior to Inscape, Ken was responsible for setting and implementing business development strategies at Nielsen across advertiser verticals for Nielsen Brand Effect, a cross-platform TV, digital, and social ad resonance measurement solution. Ken is a graduate of Saint Joseph’s University and resides in New York City.

Ken Norcross