Alex is a seasoned business executive with deep expertise in advertising technology and the wider digital marketing ecosystem. Currently serving as Vice President, Advertising Product Development at Spectrum Reach, the advertising sales division of Charter Communications.
In his role, Alex leads a team that drives innovation across digital and multi-screen TV advertising products that leverage data and technology to make advertising smarter and more effective with the north-star of helping businesses of all sizes reach any audience on any screen with the right data and creative. Alex has authored two patents related to the converging linear & digital TV ecosystems and enablement of transparent marketplaces for premium TV media. He has been a key leader in transforming Spectrum Reach’s business to adopt programmatic technologies and expand the availability of addressable targeting solutions in a privacy-compliant manner to better service customers in a converging television environment. Alex also leads a number of initiatives around measuring and optimizing supply quality and performance attribution at Spectrum Reach, ensuring that every campaign is executed and optimized against the best media possible.
Prior to Spectrum Reach, Alexander was at FreeWheel where he worked with major TV programmers, distributors, and digital publishers to adopt programmatic advertising business models for monetizing inventory. He also previously worked with marketers directly on the buy side developing media plans for performance marketing in the insurance, home services, and telco industries. Working across various traditional and digital media channels, Alex pioneered the use of programmatic advertising and deep data analytics to power advanced attribution modelling and drive customer acquisitions.
Alex holds a master’s degree in information systems and bachelor’s degree in business from the Kelley School of Business at Indiana University. He currently resides in New Jersey with his wife Chanita and four children, Yosef, Aliza, Mordechai, and Shoshana.