Shannon Guarascio directly manages over 100 CBS television station affiliates across all US time zones within the CBS Affiliate Relations unit at Paramount Global. Her role involves advancing Network and Affiliate programming initiatives and providing best programming practices to Affiliate General Managers and Program Directors daily, fostering a positive and productive relationship between CBS and its affiliated stations. Shannon has recently taken on a hybrid role within the department, collaborating with the Communications and Operations team to distribute Network communications via their website and assisting with Sports, News & Entertainment program orders.
On any given day, Shannon might be handling NFL Game Change requests, evaluating preemption submissions, connecting a station with a CBS show, inputting programming changes to Nielsen for ratings purposes, reviewing CBS affiliation agreements, or notifying stations of last-minute programming updates. Shannon is also an advocate and supporter of the Paramount Veterans Network and served as a Big Sister for Big Brothers Big Sisters, NYC.
Beginning her career at CBS Radio Network as a World News Desk Associate and then as a TV Liaison, Shannon moved into Research as a Program Coordinator, where she wrote summaries for 60 Minutes. Now, overseeing TV affiliates, Shannon is proud to be working at the #1 Network for the past 16 years.
Before joining CBS, Shannon graduated from Hofstra University with a major in Broadcast Journalism and a minor in Political Science. During her time at Hofstra, she gained valuable experience as a sports broadcaster at WRHU, interned with the Philadelphia Eagles, provided updates for ESPN Radio at the US Open Tennis Championships, and served as Media Director for a Senior PGA Tour event on Long Island. An avid tennis player, Shannon lives in Middletown, NJ, with her husband, Tony, and their 4-year-old daughter, Adriana.