Heidi Meyers is Director Brand Strategy and E-commerce for AMC Networks. In this role, she is responsible for developing and implementing high performance marketing campaigns that drive brand awareness, tune-in, subscription and advertising revenue, and deliver on client and business needs. She leads strategic direction and campaign execution for consumer campaigns for BBC America, IFC, SundanceTV, and some of AMC Network's biggest shows. 

Part of the team that launched the Anne Rice Immortal Universe in 2021, Meyers has  since developed guiding strategy for award-winning marketing campaigns for The Walking Dead: The Ones Who Live and Interview With the Vampire, alongside niche campaigns for audience darlings like Dark Winds and Monsieur Spade. 

Internally tapped to lead in-house e-commerce, Meyers has adopted a lean strategy to target rabid fandoms--to record numbers. 

Prior to joining AMC, Meyers was responsible for Performance Social Strategy at WebMD, managing advertising yield and directing audience targeting for major clients like Johnson & Johnson, AbbVie, and Unilever. 

Meyers graduated from Dartmouth College with a major in Neuroscience and can often be heard fangirling over how cool the brain is.