Fethi Ziyadeoglu is senior director, programmatic sales at Fubo, the live TV streaming platform whose global mission is to aggregate the best in TV, including premium sports, news and entertainment content, through a single app. 

In his role, he oversees the company’s programmatic ad sales efforts, managing relationships across key advertising exchanges to create efficiencies in Fubo’s ad sales inventory. Ziyadeoglu was one of Fubo’s first employees dedicated solely to ad operations. Since joining, he’s helped establish the capability and build a team of talented ad ops and ad tech experts. 

An instrumental force in optimizing Fubo’s programmatic advertising technology and process to maximize monetization, he’s played a key role in advancing the company’s ad tech stack to optimize demand and other KPIs. These improvements have made the company’s ad inventory available to a greater number of advertisers and platforms simultaneously. 

Ziyadeoglu is also responsible for forging and overseeing many programmatic advertising partnerships across the industry. He has grown these partnerships on behalf of Fubo, which has helped to expand monetization channels and increase advertiser demand.

Prior to Fubo, Ziyadeoglu, spent nearly five years at Dish Network managing programmatic ad solutions and operations. He has over a decade of experience in programmatic advertising and holds a Bachelor of Business Administration from SUNY New Paltz.