As the Director of Brand Marketing at AMC Networks, I oversee the brand strategy for AMC+, ALLBLK, and We TV. Since joining in July 2018, Since joining in July 2018, I have applied my extensive knowledge and innovative approach to drive brand growth and market differentiation in a highly competitive landscape. My academic background includes a Masters in Emerging Media from Loyola University Maryland, which has equipped me with the skills to navigate the evolving digital landscape.

One of my notable achievements was helping lead the rebrand of ALLBLK in 2021. Collaborating closely with Creative, we developed fresh ideas rooted in cultural and data-driven insights, ensuring the rebrand resonated with our audience.

As the Campaign Strategy Lead for the AMC/AMC+ Original Series "Parish," I conceptualized and executed a comprehensive marketing campaign that generated significant buzz. By targeting key demographics and maximizing engagement across various platforms, we created a cohesive and integrated marketing approach that reached audiences wherever they consumed content.

Recently, I oversaw the marketing strategy for the rebrand of We TV. Working closely with We TV's programming team, we aligned our content strategy with the network's new identity and target audience, ensuring our marketing efforts were reinforced by the viewing experience.

Previously, as the Social Marketing Lead for ALLBLK, I spearheaded “Fan-First” efforts that fostered meaningful interactions with our audience, building a loyal and passionate community around the brand.

My tenure at AMC Networks has been marked by a commitment to innovation and collaboration, establishing our networks as leaders in the entertainment industry.